Kemi Gbagba, Creativity Works alumni, takes us on her advertising journey


Let me take you on a ride with me, the rollercoaster called 'advertisement'.

Unlike the Detonator in Thorpe Park, the ride doesn't just go up and down. It's more like the Colossus, it goes up and down, round and round. Until it makes you sick to your stomach. Sick with excitement. Sick with endless possibilities on which direction the ride is going to next. You lose track of how many times it's thrown you up and down.

That's the beauty of it. A whole new world of different insights.

Yet one consensus, one clear message. Your individual message.

Our collective message.