The Future Creative Content now cohort enter their penultimate week, they will have their last session with Axel and Rosie.
They will also have a live streaming talk from Ric Salmon of Driift and ATC, a Pitch Practice session with Will Worsdell and a talk on Developing, Casting & Shooting Short-form docs for Channel 4 True Stories with Ellie and Jon from Barcroft Media.
Ric Salmon from Driift/ATC joined the group on Tuesday to talk all things live streaming.
Ric spoke about the difference in filming and the way artists perform in these new live stream events compared to the recording of a traditional live performance, how you can play with camera angles, sound, lighting etc. He also touched on how scarcity creates value and the importance of creating a unique moment that people want to come to.
Scarcity = Value
Ubiquity = No Value
Some responses to Ric presentation of the live performances, Tarnjeet Johal
“Everything’s thought out so well with location, visuals, audio everything.”
Tina
“so cool seeing a museum turned in to a concert venue!”
In Naana’s penultimate storytelling workshop she asked he group what they had learnt about themselves during the sessions, Debo said
“I learnt how to communicate my ideas clearly, I don’t have to write a paragraph, I could send an image or write a song there are other mediums to get my vision across.”
Aisha followed up with a thought that resonated with a lot of the group,
“Traditionally being an emotional person is looked down on over being a logical person. I realised being an emotional person means I am emotionally intelligent, which is a strength I can utilise that within my storytelling”
Will Worsdell from The Park held an interactive workshop around pitching, which covered areas like ‘selling’ yourself, managing your nerves, dealing with questions and speaking about your work
“Being a strategist is like being an architect who has the vision and the creatives are like the builders who make it happen”

Jon Eastman and Ellie Winstanley from Barcroft Media joined the group to speak about the full creative process involved in producing short-form Channel 4’s True Stories documentaries.
They spoke on the importance of making the subjects in the films feel comfortable by making the process more human and less intimidating/flashy, a way to do this could be getting them involved with minor parts of the set up so they feel part of the team.

It was emotional last session saying goodbye to Axel in his last session with the group, he asked them to share what they’ve learned and enjoyed
“I’m a really visual person but doing these classes with you Axel has really opened up my eyes to audio and made me realise what a powerful medium sound actually is.”
Coming up next week...
The group move into their final week of the programme with their pitches for the Epic Games panel, a post-production workshop from Electric and the last instalment of Naana’s Storytelling workshop focusing on evaluation.