Communications Co-ordinator (Education, Culture & Place)

A New Direction

A New Direction is looking for a Communications Co-ordinator to work with us on the delivery of our Education, Culture and Place programmes.
Working closely with, and line managed by the Communications Manager (Education, Culture and Place), the Communications Co-ordinator will work as part of a team of six communications colleagues with varying remits across the organisation.
This role will be instrumental in helping us engage our core audiences by supporting the delivery of a wide range of digital and print communications, as well as assisting with a range of administrative and technical duties.
We are looking for an aspiring communications professional who understands social media, gets excited about digital content, and is full of creative ideas which can help us deliver our wider communications strategy. We want to find ways to tell our story most effectively, make connections, build networks, raise our profile, and build our reputation with partners, funders, and our core audiences. The Communications Coordinator will play a key part in helping us achieve this.
This is a varied role, offering great opportunities to develop skills across a number of different areas of communications. The successful candidate will be supported to grow and progress in the role and will have the opportunity to creatively input into the wider ambitions of the organisation.


A New Direction




35 Hours per Week


£21,504 - £27,053 (dependent on experience)

Number of Positions



13th December

A New Direction is an award-winning non-profit organisation working to enhance the capacity and agency of children and young people in London to own their creativity, shape culture, and achieve their creative potential.

We do this by working with a diverse range of partners, making connections, sharing practice, influencing change, improving the ecology that surrounds children and young people, and by providing real and transformative opportunities – from childhood, through school years, and into employment.

We’re a small, tight knit organisation who pride ourselves on our open and supportive working culture. We aim to provide a positive and welcoming working environment where all staff can bring their whole selves to work. A New Direction is committed to equal opportunities and values diversity in its workforce.

All A New Direction staff are currently working part of their hours from home, and we offer support to ensure that all members of our team have a safe home working environment. We have two spaces: one in Worship Street near Moorgate and Liverpool Street stations, the other at the Good Growth Hub in Hackney Wick.

As we integrate back to working more regularly in our offices from April, this role will likely work between both sites.

The Education, Culture and Place strands of our work encompass a number of our key programmes, including Artsmark, Arts Award, Teaching for Creativity, and Local Cultural Education Partnerships. Through this work, we engage teachers, cultural sector representatives and a variety of other stakeholders – helping them to develop, improve, and showcase their work with children and young people aged 0-18.

A number of our programmes also engage young people directly, such as our yearly I Am Festival and previous We Belong programme.

We also run an online platform connecting London schools with arts and cultural organisations and opportunities (LookUp), and manage an online community of teachers and cultural professionals interested in creative teaching and learning (Creative Teaching Community).

Our values are embedded in how we work with young people, partners, funders and as a team. They are:

  • Equity

  • Connectivity

  • Trust and Respect

  • Creative Culture

  • Kindness

Key Responsibilities:

  • Social Media – helping to grow our audiences by developing, producing, and co- ordinating engaging content via A New Direction’s social media platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, The Dots)

  • Email Marketing – leading on the creation of effective and targeted e- communications, including our regular e-newsletters sent out via Mailchimp

  • Content Production & Design – assisting with the creation of digital content including videos, social media graphics, and digital resources, while ensuring all content consistently follows A New Direction’s brand guidelines

  • Copywriting – producing compelling and concise copy for a range of channels and formats in line with A New Direction’s brand and voice. This could include blogs, event copy, and programme copy for the website

  • Website Management – updating and managing content on the A New Direction website, inputting to our staff intranet, and leading on the management of
    our LookUp platform – approving submissions to the site, responding to
    queries, and scheduling social media posts

  • Community Building – Working with the Communications Manager to develop a new engagement strategy for A New Direction’s Creative Teaching Community – an online network for teachers, hosted on Slack

  • Systems & Planning – helping to maintain a communications calendar of activity across our Education, Culture and Place work, and building administrative systems that streamline our processes and make us more efficient, in collaboration with the team.

  • Events – supporting promotion, delivery, and technical support around online stakeholder events

  • Asset Management – assisting with management of our image and film library and permissions processes

  • Data Entry – helping to build and maintain our Customer Relationship Management system held on Salesforce, ensuring high quality data input and processing

  • Analytics & Reports – preparing communications reports, including web and social media analytics, and press and media monitoring

  • Finance – assisting the team with producing contracts and purchase orders as required

  • Suppliers – liaising with suppliers as necessary, including printers and designers for printed materials and publications relating to our Education, Culture and Place work

  • Enquires – monitoring the mailbox, responding or forwarding enquiries to colleagues across the team

This is a description of the job as it is presently constituted. It is the practice of the organisation to periodically review job descriptions and to update them. This process will be conducted in consultation with you. It is the aim of the organisation to reach agreement on any changes but if agreement cannot be reached, the organisation reserves the right to insist on such changes to your job description after consultation with you.

Essential Skills

  • Strong communication skills in oral, written, and visual communications

  • A social media enthusiast with a demonstratable understanding of sharing

    content and building audiences across multiple platforms

  • Excellent copywriting, proofreading, and editing skills

  • Computer literate in Microsoft Office (Word, Excel, Powerpoint), with the ability to pick up new programmes and software quickly

    Desirable Skills & Experience

  • Experience of using social media scheduling software such as Sprout Social or Hootsuite

  • Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and Canva

  • Experience of working with web Content Management Systems

  • Experience of using email marketing tools such as Mailchimp

  • Experience of working with Google Analytics and social media analytics


  • Displays a strong empathy with the values and vision of A New Direction

  • Displays a willingness to learn and a commitment to Continuing Professional

    Development (CPD)

  • Is creative, solutions-focused, and forthcoming with new ideas

  • Is organised with the ability to prioritise tasks and work under your own


  • Has good attention to detail

  • Has an interest in A New Direction’s work, and in particular our Education,

    Culture and Place programmes

Special Conditions

It is likely that on occasions there will be a requirement for this role to work unsocial hours including evenings and weekends. We operate a TOIL (time off in lieu) system.

A New Direction is committed to implementing safeguarding through safer recruitment. All our roles require the successful candidate to complete a Disclosure and Barring Check, the receipt of satisfactory references and be eligible to work in the UK.