Kickstart Project Producer

A New Direction

A New Direction is a not-for-profit organisation that exists to ensure that all children and young people in London can develop their creativity and play an active part in the culture and heritage of the city.

Create Jobs is A New Direction's employability programme for young Londoners. Our vision is for a dynamic and diverse creative workforce. Through the Create Jobs programme, we are transforming London’s workforce by supporting individuals who are under-represented in the creative, cultural and digital industries.

To do this we deliver:

  • Training - we co-design industry-based training with top employers
  • Opportunities - we help young creatives into paid employment
  • Connections - we connect talented, creative young people to mentors and peers.

Core Values:

Our values are embedded in how we work with young people, partners, funders and as a team.

Equity: We believe all children and young people, regardless of wealth, geography or luck should have the opportunity to take part in culture and develop their creativity. We will always work to support those individuals and communities who are experiencing barriers and challenges.

Culture and creativity: We believe that culture and creativity are crucial to personal and collective fulfilment, as well as critical for our economy. We place shared heritage, stories, imagination at the centre of everything we do

Trust: Trust is an essential part of how we realise our work and it is our belief that young people would be better served if the creative, cultural, education, and business sectors trusted young people more and worked together for their best interests.


A New Direction


Remote; 50 Worship St, London EC2A 2EA


Freelance - around 3 days a week


£200/day or £12,000 (for 48 days)


Monday 11 January 2021, 10am

The UK Government’s national Kickstart initiative supports 16-24 year olds currently claiming Universal Credit into work by providing employers with wage subsidies and training bursaries.

A New Direction is a gateway organisation and has submitted to support over 100 roles in a range of partner organisations from 2021-2022.

We have secured commitment from employers to top-up National Minimum Wages to London Living Wages and will provide a relevant skills development offer for employers and young people alike.

Using a cohort-based approach to job creation we will deliver three phases starting in March, April and October 2021.

Please see more information here about our approach:


The Kickstart Project Producer is a new freelance position focused on the set-up of entry-level creative, cultural, and tech roles, and wrap-around support, as part of the Kickstart initiative.

The role will work closely with a Relationship Manager within the Create Jobs team who leads our training and employment programmes including the Queen Elizabeth Olympic Park’s STEP, as well as the recently concluded New Museum School.

You will support us in replicating this successful model to build an inclusive and dynamic offer for London’s young people and creative employers.

Your focus will be on programmatic setup and planning, including recruitment and liaison with Jobcentre Plus and DWP, coordination with employer partners, and supporting strategic oversight of the project.

We are looking for an individual who can demonstrate initiative, and lead creatively, delivering value for young people, employers, and partners alike. With a passion for working with young people, you will have the ability to champion careers in the creative, cultural, and tech sectors, hold great engagement skills as well as an organised approach.

You will be confident producing large-scale programmes and have an understanding of best practices around employment and training, access, and inclusion. You may also have experience advocating for or facilitating organisational change and/or workforce development.

You will be highly organised, confident at relationship management, programming workshops, and events, working with a team to support young people and employers throughout recruitment, inductions, and work-based placements.

  • Project and Financial Management - Take a lead on the planning and delivery of the first two phases of Kickstart recruitment, induction, and training (Jan to April 2021). Creating production schedules of deliverables, managing the project budget, collaborating with the wider Create Jobs team, and setting up contract templates with employer partners. Work closely with the Finance and Operations team to ensure a smooth process administering monthly bursary payments to employers.

  • Employer Relationship Management -
    Support the Relationship Manager to ensure excellent communication and support for Kickstart employer partners across the creative, cultural, and tech sectors. Offering advice and guidance on recruitment, induction, and support of Kickstart employees and support the planning of partner training and briefing sessions.

  • Outreach and Community Building – Working closely with the Outreach and Recruitment Officer you will oversee the outreach of Kickstart roles, promoting to young people and their Job Coaches. Develop new and existing relationships with our community of referral partners, jobcentre work coaches, youth sector organisations, charities, and networks.

  • Recruitment – Design and deliver recruitment processes for Kickstart. Work in collaboration with employers to understand what skill sets and competencies they’re looking for. Work with the team to develop assessment frameworks, build accessible online application forms, lead team shortlisting applications, and oversee the delivery of group selection days and interviews (currently online).

  • Access and Inclusion – Ensure we design and develop accessible processes, contributing to and keeping up to date with access and inclusion best practices. This may include but not limited to; ensuring any reasonable adjustments are planned for and supported, supporting access to work applications, enabling and empowering young people throughout their roles, championing inclusive practice, and support employers and employees to appropriately address any issues that arise.

  • Co-ordination and administration – Maintain oversight of administration of Kickstart programmes, including handling and managing personal data. You will use tools including online forms, excel spreadsheets, CRM database (Salesforce) to maintain records, following GDPR guidelines. You will also analyse data create insights, graphs, and documentation for reports to DWP.

We aim to provide a supportive and challenging work environment where programmes work towards our vision and mission. We are looking for someone with the following


We welcome applications from people who have transferable skills and/or do not meet every skill requirement as we know women and other under-represented groups are less likely to apply for a role if they are not 100% qualified. We promote a diverse, inclusive and empowering culture.

  • Ability to speak and write clearly to communicate a message
  • Ability to be flexible and adaptable to different working environments
  • Ability to work under own initiative and prioritise a range of tasks with minimal supervision
  • Ability to meet deadlines and work with accuracy and attention to detail
  • Ability to work with and gain trust from young people from a wide range of backgrounds
  • Ability to develop relationships with community partners (this may include youth sector organisations, youth support charities, youth programmes in creative/cultural/digital sectors, job centres or skills and employment organisations)
  • Ability to communicate and support access requirements
  • Excellent administrative and organisational skills
  • Excellent working knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Good technical knowledge managing and analysing information and data for reports


  • Experience of planning and delivering programmes with a focus on employment and skills
  • Experience managing project budgets, contracts and grant/bursary payments
  • Experience in recruitment, shortlisting or selection/assessment processes

  • Experience managing personal data in line with GDPR guidelines

  • Experience working with CRM databases, including Salesforce

  • Experience managing and facilitating online events

  • Experience of working in a busy team


  • Displays a strong empathy with the values and vision of A New Direction

  • Is tactful, calm and sensitive

  • Is focused on outcomes and proactive in problem-solving

  • Has a high degree of integrity – trust, honesty and dependability

  • Committed to working in an environment which values and celebrates diversity

  • Has an active interest in the arts, creative, digital or cultural sectors

  • Displays a willingness to learn more about their role as part of their CPD (ContinuingProfessional Development)


  • Understanding of HR practices, including positive action schemes and traineeships

  • Experience of the Access to Work scheme and supporting applications

  • Has experience delivering careers and employment support, including CV surgeries, advice and guidance sessions, or mentoring

  • Understanding of working with Job Centre Plus, and experience communicating opportunities to work coaches and clients

Please email a CV and Cover Letter to:

Deadline: 10am Monday 11 January

Interview dates: weeks commencing 11th and 18th January

Please note we expect this role to start as soon as possible in January 2021

Please ensure you complete the:

Equality and Diversity Monitoring Form

If you require this document in another format or have any access requirements please let us know at or on 07423114743.

If you have any questions we will be available from 10am to 5pm Monday to Friday thereafter.

Special Conditions

It is likely that on occasions there will be a requirement for this role to work unsocial hours including evenings and weekends. Please note that the successful candidate for this post will be required to complete a Disclosure and Barring Check and must be eligible to work in the UK.

A New Direction is currently working from home for the foreseeable. Our office is located on Worship Street near Liverpool St Station, and are planning a phased return in 2021.

A New Direction is committed to equal opportunities and values diversity in its workforce.

A New Direction is committed to implementing safeguarding through safer recruitment.

All of our roles require the successful candidate to complete a Disclosure and Barring Check, the receipt of satisfactory references, and be eligible to work in the UK.

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